PDF EPUB Download Buy Now: How Amazon Branded Convenience and Normalized Monopoly by Full Book

Buy Now: How Amazon Branded Convenience and Normalized Monopoly by

Epub download book Buy Now: How Amazon Branded Convenience and Normalized Monopoly 9780262543309

Download Buy Now: How Amazon Branded Convenience and Normalized Monopoly PDF

  • Buy Now: How Amazon Branded Convenience and Normalized Monopoly
  • Page: 328
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780262543309
  • Publisher: MIT Press

Buy Now: How Amazon Branded Convenience and Normalized Monopoly




Epub download book Buy Now: How Amazon Branded Convenience and Normalized Monopoly 9780262543309

Overview

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand’s image control strategies. West considers why pushback against Amazon’s ubiquity and market power has come mainly from among Amazon’s workers rather than its customers or competitors, arguing that Amazon’s brand logic fragments consumers as a political bloc. West’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today’s economy.

Links: {epub download} Apprendre la programmation orientée objet avec le langage C# link, [PDF] IM FISCHAUGE DIE WELT descargar gratis read book, Download Pdf Drops of God, Volume '02: Les Gouttes de Dieu read book, [Pdf/ePub] Big Pussy Energy: Fire Up Your Fierce Femme Power by download ebook pdf, [download pdf] Manuel d'hébreu. Avec CD download pdf, Download Pdf Harry Potter and the Chamber of Secrets (MinaLima Edition) (Illustrated edition) read book, {pdf download} Gallant site, {epub download} SSIAP 1 Réussir l'examen download pdf, [PDF EPUB] Download The Boleyns of Hever Castle by Full Book site,

0コメント

  • 1000 / 1000